Resume

NSTXL

Membership Specialist

  • Acted as the support resource for the eight companies in the Microelectronics Commons Program under the Department of Defense, leading customer meetings, and resolving issues to ensure a seamless delivery of service in the program.

  • Managed and designed the creation of client and or project documents and content based on client challenges and built trainings for them to maintain and grow membership in their hub.

  • Led client-facing communication through email, community channels, building websites, calls, and traveled for event coordination to support client needs.

BNI

Global Marketing Coordinator

  • Directed and created integrated marketing campaigns, providing international sales, partnership, and events teams with comprehensive strategies that boosted engagement and growth among 300,000+ members.

  • Led marketing campaigns for the launch of current and new member services, collaborating with cross-functional teams to ensure successful execution.

  • Actively participated in client meetings to provide strategic solutions and report on project standings.

Cleo

Brand Producer

  • Acted as the support resource to drive member engagement and enrollment by developing detailed project briefs and reporting timelines.

  • Managed stakeholder communication and collaborated across several teams to manage the creation of client/member facing projects. 

  • Assisted in the cross functional marketing projects for member and care team needs, while providing supportive solutions for an ideal member experience.

  • Looking at numbers: Within the first five minutes of a video designed to enroll new members in a new company’s launch with Cleo, the video had over 3,700 views. Within 24 hours, the video had 18,000 views, enrolled 300+ members, and met 10% of Cleo’s annual enrollment goal.

Radical Marketing Agency

Brand Manager

  • Led the development of brand projects, utilizing audience insights to inform strategy and optimize performance across email, web, social, and other networking channels.

  • Drove brand initiatives by building relationships with media outlets and collaborating with PR firms and external vendors, resulting in successful event coordination and securing key media coverage.

  • Managed end-to-end production, working cross-functionally to ensure timely delivery of deliverables. 

  • Looking at numbers: Successfully grew the brand's podcast to a top 25 marketing podcast.

Studio Meraki

Account Manager, Contract - Scheduled daily content and coordinated campaigns as appropriate for five health + lifestyle accounts simultaneously. 2019 - 2020.

AmeriCorps

Community Outreach and Public Resources Development, VISTA - Created and developed video content that was used to inform West Virginia Legal Aid clients about the developments, and changes in state laws. 2019 - 2020.

Cisternyard Media

Video Journalist - Recorded, edited, and published relevant story content through the school’s broadcast system, Cistern Yard Media. 2015 - 2016.

Other roles:

HITS! Theater, Photography editor, freelance ~ April 2016 - February 2019

West Virginia University, Office of Student Success, federal work study ~ August 2016 - May 2019

 

Certifications and Awards:

HubSpot Marketing Academy Certificate of Completion ~ December 2023

Peace Corps, Community and Economic Development sector ~ COVID-19 prevented departure

Model United Nations, Outstanding Delegate ~ April 2019 

Young President Organization Junior Leadership Camp, Leysin Switzerland ~ July 2013

  • Lauren Strange, teammate

    “I have had the pleasure of working closely with Reiley across two different companies, and I cannot speak highly enough of her marketing expertise. Reiley possesses a rare combination of being both detail-oriented and able to see the big picture. Her meticulous approach ensures that every aspect of a campaign is flawlessly executed, while her strategic vision allows her to understand the broader impact of our marketing efforts. Reiley's dedication and insight have consistently led to successful campaigns that drive real results. I wholeheartedly recommend her for any role where excellence is the standard.”

  • Moriah Henry, Client

    “Reiley did an amazing job supporting my team, her client. She enthusiastically tackled all tasks and challenges we threw her way in a timely fashion. These kinds of quick-turnaround tasks came up often, and were essential for my team who supports many government leaders across various agencies. On top of this, Reiley stayed positive and goodnatured - even when she needed to work with some of our more... irritable associates and customers. I always appreciated the work culture she cultivated in our many interactions, and look forward to seeing what she will tackle next!”

  • Ilana Kavadlo, Teammate

    “Reiley has fantastic instincts combined with strategic precision and is dedicated to her craft. Plus she is a wonderful team player.

    I worked closely with Reiley on a variety of projects including social media and original storytelling. She is a fantastic creative collaborator with a keen ability to elevate the work, exceed expectations, and to do so on time and within budget.”

  • Christine Michel Carter, Manager

    “Reiley excelled during a time of uncertainty and ambiguity, and did so with an unwavering commitment to the mission of the company. She was willing to lead when necessary and support cross-functional teams, going above and beyond what was asked of her. I take pride in being a part of her professional development, and I hope to work with her again in the future.”