Brand production
In her role at Cleo, Reiley concentrated on executing diverse marketing projects, spanning events, video, graphics, one-pagers, email campaigns, and other marketing collateral. Whether overseeing project creation or coordinating with external teams, she provided creative leadership and ensured alignment with project objectives. Furthermore, Reiley excelled in interconnecting project and narrative concepts cross-functionally, leveraging her distinctive capacity to envision multiple marketing uses for each project.
The above video, titled 'Cleo: Your Family Support System,' was produced by Reiley for the launch of a large tech company's collaboration with Cleo. Within the initial 5 minutes, the video garnered over 3,700 views. In the span of 24 hours, the video's post accumulated 18,000 views, onboarded more than 300 members, and achieved 10% of Cleo's annual enrollment goal.
Creative management
Reiley demonstrated strong leadership in overseeing both inbound and outbound creative requests, efficiently managing contractor, illustrator, and videographer relationships for essential projects. Reiley played a pivotal role in implementing an effective request process at Cleo, ensuring streamlined organization for the team. Moreover, she contributed as a skilled designer for multiple marketing teams, lending their expertise to projects encompassing social media content, event production, swag creation, and other forms of support.
Illustrated by Anna Hurley
